Saturday, June 14, 2025
Time: 11: 45 AM
Song: Burning Heart
Artist: Survivor
Mode of Consumption: Eating
at Burger King in Rock Falls
“You know I don’t really get the deal with McDonalds. They are always busy.” I say, biting into a Whopper.
“I think they put something in the food,” Jodi said. “Drugs or something. Makes people crave it.”
There is one other table occupied at Burger King nearing the lunch hour. Maybe people are eating healthier, but I can’t quite figure out the dedication to the golden arches. I realize that some of it has to do with the way McDonalds has marketed toward children in the last fifty years. Families will go there to please the kiddies even if they don’t like the food too much.
I think there is more to it, but I don’t know what.
The last time I ate McDonalds I thought the quality of the food had changed, and not for the better. It also took a few minutes before we received our order, and it’s clear they are pushing for people to use their self-service kiosk rather than ordering from the human standing two feet away.
At Burger King, we ordered from a human. I paid her, and before I could put my change in my wallet, our tray of food was placed on the counter.
“I think Burger is becoming my favorite fast-food restaurant.” I study the fresh lettuce and tomato on my Whopper. The burger is warm and doesn’t take like it’s been sitting in a drawer for an hour to be served. Maybe it has been, but it doesn’t taste like it.
“They are fast.”
Will Burger King or
any other chain ever break the stranglehold McDonalds has on the fast-food industry.
Maybe, but I doubt it will be in my lifetime. That battle, much like the Cold
War, was lost sometime in the 1980s.
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