Saturday, July 19, 2025
Time: 8:10 PM
Song: Rock’n Me
Artist: Steve Miller Band
Mode of Consumption: Watching a Kia commercial during a Cubs game.
Link to song: https://open.spotify.com/track/1orVKbp6vqtfAPOmvRofVq?si=0a94404691374f60
Once upon a time,
artists resisted having their songs appear in ads. The trailblazers of the
1960s that turning their songs into jingles cheapened the original art.
That sort of faded
during the 1990s and as the decades have progressed, pretty much all artists have
taken the paycheck that commercials offer.
So, hearing a Steve
Miller Band song in a Kia commercial wasn’t that surprising, and it’s not like
I am especially connected to the Steve Miller Band that it offended me to hear “Rock’n
Me bastardized and softened to fit the needs of selling cars.
What caught my
attention was that it was a Steve Miller song, and that it was the second time
in a week that I had heard something about him.
Last week, Miller canceled
his U.S. Tour citing that extreme weather made it too dangerous to tour.
A few things about
this:
- I didn’t know that Steve Miller toured anymore, or that he did it so extensively that it was routinely interrupted by weather.
- I’m not a climate denier. I’ve read enough and watched enough and even studied it some twenty-some-odd years ago to understand that not only is the climate changing, but it’s doing so at a faster rate than it has in the past, and the clearest variable to cause this is the wild growth of human population and man-made technology.
- I would still wager that Steve Miller and his band probably could navigate these weather events successfully.
- So, what am I saying? I think Steve Miller wanted to stop touring.
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